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Platforms like Spotify, which have caught up with the personalization trend as music becomes more subjective with personalized data, have the power to turn lesser-known artists into superstars. This phenomenon demonstrates how “Spotify Playlists Meet Data” creates tailored listening experiences and elevates new talent.
Digitalization has changed everything. While even our smallest routines are affected by digital change. Our music listening habits have also taken their share of this change. We no longer listen to music the way we used to.
We do not create large music archives like we used to. Each of us has smaller archives and playlists that we prepare for different moments in our own lives.
With the speed that digitalization has brought, what matters now is what you want at that moment. We resort to music that will motivate us in those “moments” that will start us in the morning. Make us run much faster in the afternoon and helps us fall asleep more easily at night, and we keep it at hand. Continue reading.
For this very reason, playlists are becoming an indispensable way to discover and listen to music. On the other hand, they shape the music world both globally and locally. In terms of music genres, sub-genres or the power to unite us all at a certain ‘moment’.
Today, the most popular playlists in particular are listened to more than radio stations in some major markets. With millions of followers, and offers a worldwide reach.
Spotify has 191 million users in 65 countries today. Music lovers discover music with Spotify’s music library of 40 million songs and over 3 billion user-created playlists.
So Who Makes The Playlists?
Playlists are of course created by people, but they live and die on data. Spotify calls the people who create and monitor playlist editors. Spotify playlists are a perfect combination of these editors’ instincts, their long-standing experience. And the data that shows how people interact with these lists.
Editors combine their advanced expertise in specific music genres with their fine sound-capturing work. The biggest supporter is the ‘feedback pool’, which is based on real-time user data and provides them with information about which songs listeners like the most and which songs they are less likely to like.
In other words, playlists are prepared entirely on data, taking into account what the editors think listeners will like and the data that shows how effective a playlist or a song on the playlist is.
Spotify is comprised of a global team of 100 editors, senior editors and genre experts who have created over 4,500 playlists to date, including Today’s Top Hits, Rap Caviar & New Music Friday.
The diversity within the editorial team represents differences and contributes to both the cultural sharing of music and trends and diversity.
Playlists Are Among the Leading Actors Creating “hits” Today
Spotify has supported reggaeton music with its highly influential Baila Reggaeton playlist. Which rose in 2017 in parallel with the rise of reggaeton music.
Over the years, the Baila Reggaeton (Dance to Reggaeton) playlist has increased the streaming rates of well-known reggaeton hits. While also adding new followers to the genre and offering fans of the genre the opportunity to listen to new reggaeton songs.
The Human Touch of Data and the Shining New Profession
Online streaming figures will continue to play a significant role in the career of every artist and the discovery of music lovers.
As music, along with almost everything else, becomes more subjective with personalized data, and platforms like Spotify that have caught up with this personalization trend, influential playlists with large numbers of listeners will continue to have the power to turn lesser-known artists into superstars.
And of course, editors who feed on data but also represent the human touch in music will take their place among the professions of the future in the music leg of the digital world.
